Agenda

Session Legend

Compliance
Diversification
Feature
M & A
NAID
 

 

Networking
Safety
Sales
Success

Wednesday, March 22


Annual Golf Tournament -Sponsored by Vecoplan, LLC

Sponsored by: Vecoplan, LLC.
Session Description: Start NAID 2017 off right, by joining the Annual Golf Tournament, held this year at the Spanish Trail Country Club. Learn more >>


CSDS Exam

Session Description: Want to receive Certified Secure Destruction Specialist Accreditation (CSDS)? Learn more about this prestigious accreditation. Once you have studied and are ready to become a CSDS, take the exam during NAID 2017.

Registration is required to take the exam. Please contact Katie Mahoney, kmahoney@naidonline.org, for the registration form.


First Time & Certification Orientation

Panel: Executive committee members and Conference committee members

Session Description:  An opportunity for first time attendees to meet other first time attendees and veteran conference goers. Executive and conference committee members will give an overview of what to expect and how to best navigate the conference. More information on the certification orientation portion to come.


Exhibit Hall Open

NAID 2017 affords the only opportunity to meet with dozens upon dozens of Information Destruction vendors. Walk the Exhibit floor to make new contacts and network with different exhibitors, including but not limited to those in the business of shredding equipment, bailing, sorting, handling equipment, paper recyclers/brokers, containers, consoles, carts, software, etc. Also, don’t forget that NAID 2017 also gives you access to MWMA 2017 exhibitors as well!


What’s New in Transportation Security

Presenter: Greg Haber, Babaco Alarm Systems Inc
Session Description: Take an inside look at the technologies that can be used to protect and prevent loss. In this session we will also keep you up-to-date on the recent changes in government regulations and standards to monitor and secure cargo being transported. You will walk away from this session with a better understanding of the innovations available in Transportation Security and how they can benefit your business model.


Building a Sales Machine: Automating Your Sales Process

Presenter: Sean Fredricks, Legal Shred Inc. and MedXwaste LLC & RedBags.com
Session Description: Every business owner wants to optimize the potential of their sales staff and the efficiency of their operations. Gain a practical guide to utilizing automating technologies to achieve success. Receive an introduction to new technologies that can gather leads, customer data, and more, to create a more efficient sales process. These technologies can drastically reduce the cost of data entry, while freeing staff to focus their time on other income generating activities. Business owners will leave this session with a step-by-step guide to bringing automating technologies into their workplace – a great way to see a return on investment!


Safety in the Workplace

Presenter: Jason Teliszczak, CSDS; JT Environmental Consulting Inc.
Session Description: In business, we have responsibilities. In this session we’ll go over the main safety protocols that should be in place for any organization to ensure that they are compliant with OSHA regulations, to minimize and mitigate any potential fines and to keep employees as safe as possible. One of the newest OSHA guidelines went into effect on 12/01/14 and was most recently updated to be in line with 06/01/16 regulations in regards to the new GHS training for SDS sheets. Are you up to code?


Web Traffic and Web Lead Conversion

Presenter: Drew Dekker, Netgain SEO
Session Description: Please check back for session information.


Enhancing the Value in Your Business – Key Legal & M&A Considerations

Sponsored by: IG2
Panel:
Greg Bullard, IG2; Greg Stangle, IG2
Session Description: For most business owners, their business is their largest asset. For this reason, effective contracting and legal approaches are needed to protect and enhance the value of their businesses. We will discuss the key elements that should make up your approach to contracting with your customers and running your business, always with an eye on building a business that can be sold, even if you plan to keep it. Topics to be covered include critical components of contracts using real-world examples, how these affect the M&A process, and current legal and M&A areas of interest in the shredding business.


Evolving Software Issues with Mobile Devise Data Eradication

Presenter: Craig Boswell, HOBI International
Session Description: Data eradication is one of the most significant challenges facing mobile device processors and refurbishes. The tangled web includes the constantly changing plethora of devices and operating systems; fragile relationships among OEMs, carriers and refurbishes; legislative and regulatory obstacles; and hurdles such as FMIP, FRP and DEP. Industry leader Craig Boswell, a pioneer in mobile device processing, discusses how to overcome these data eradication challenges so that you can effectively operate your business.


A Regulatory Update: Audits, Enforcement and Trends

Presenter: Kirk Nahra, Wiley Rein LLP

Session Description: The HITECH amendment to HIPAA mandated period random audits of covered entities and business associates. With HHS finally ready to begin the process in earnest, NAID has arranged for the country’s leading legal authority on HIPAA and privacy compliance will describe the forthcoming HIPAA audits by HHS and what they mean for the secure destruction companies who inevitably get that knock on the door.


Welcome Reception

Session Description: Don’t miss out on this opportunity to network, greet old friends and make new acquaintances. This is the first time all attendees will be in one place at the same time. Drinks and appetizers will be served.


Block Party Sponsored by Shred-Tech

Sponsored by: Shred-Tech

Session Description: The best way to end the first day of a riveting conference and expo? With a block party of course! We take tailgating to the next level with by bringing in mobile shred vehicles for the event. Mix. Mingle. Check out the latest in mobile shredding technology. Find a service provider. Network. Eat. Drink. Laugh. This event is not one to miss.

Thursday, March 23


Morning Coffee sponsored by KEITH Mfg. Co.

Sponsored by: KEITH Mfg. Co.

Thank you to our sponsor: KEITH Mfg. Co.

Enjoy a cup of coffee or tea before sessions begin.


Disaster Preparedness of the Personal Kind

Sponsored by: Allegheny Shredders

Presenter:
Tom Adams, Flourish Press

Session Description: Business owners, entrepreneurs and executives in the information destruction industry often anticipate unexpected business events and prepare for them in the form of preventative or contingent actions. Insurance, equipment maintenance, disaster recovery plans and data backups all serve to help you be prepared for these difficult business realities.

But, most, if not all leaders are completely unprepared to face an intense personal crisis or disaster, and the related effects it could have on both them and their business. When a major personal event like a debilitating sickness, relationship crisis, family breakup or personal breakdown occur, it can wreak havoc on you and on your business.

Join Tom Adams as he shares the lessons he’s discovered since his Stage 3 cancer diagnosis in the fall of 2016. Along with his own experience, he’ll share other insights gained from his years as an Executive Coach. At the end of the session, you’ll have a personal disaster preparedness road map that will support you if a crisis does occur and, in doing so, help save your business as well.


Understand NAID Certification of Electronic Media

Panel: Katie Fletcher, CSDS; Data Security, Inc.; Katie Mahoney, NAID
Session Description: Most NAID members understand employee background checks and drug testing requirements, facility CCRT requirements, designating specific disposal areas, and even shredding or sanitizing electronic media, but what is this degausser stuff they’re talking about? How do you even pronounce that? Degozzer? Degasser? De-what? This presentation will teach you the basics from how to pronounce the word, to the science behind how information is recorded on electronic media, to the molecular changes that occur when degaussing takes place. Understanding the background puts you in a better position to sell this now, value added service to your ever growing customer base!


Capitalize on NAID CSDS and Certification

Panel: Jason McMillen, Garner Products, Inc.; TBD
Session Description: Discover how you can optimally create value and grow revenue using NAID Certification and CSDS for digital destruction. In this session we will cover the following topics:

  1. Best Sales Practices
  2. Business Trends (i.e. new Cybersecurity frameworks that favor digital destruction; Understanding Risk Management)
  3. Developing Customer Relationships
  4. Beating the Competition


Morning Refreshment Break

Join your colleagues for some refreshments and networking inside of the exhibit hall.


Exhibit Hall Open

NAID 2017 affords the only opportunity to meet with dozens upon dozens of Information Destruction vendors. Walk the Exhibit floor to make new contacts and network with different exhibitors, including but not limited to those in the business of shredding equipment, bailing, sorting, handling equipment, paper recyclers/brokers, containers, consoles, carts, software, etc. Also, don’t forget that NAID 2017 also gives you access to MWMA 2017 exhibitors as well!

Note: The Exhibit Hall will be closed during the following times on Thursday:

  • 12:15pm – 1:15pm for the Business Lunch
  • 4:30pm – 5:45pm for our Keynote Speaker presentation


What I Learned from 10 Years in the Shredding Industry

Sponsored by: Andrews Software, Inc.
Presenter:
Joe Coletta, Safe Shredding LLC
Session Description: Want your shredding business to thrive and grow? Take a page from someone who has been there, made mistakes early on, and learned some valuable lessons along the way. Humorous, insightful and unique compared to past NAID sessions. Perfect for anyone in the industry.


HIPAA UP!

Presenter: Tom Schreyer, CSDS, CHP; Affordable Shred

Session Description: HIPAA UP! will scare you into compliance with the realities we face daily. This session will provide you the specific tools to keep you and your business safe. We will look at what the Office for Civil Rights (OCR) is focusing on today and the 23 items requested in their investigation letter (yes, I share a real copy I secured from a former OCR investigator) that must be provided back within 10 (ten) days. Do you think you’re ready to comply? We’ll also look at Business Associate (BA) responsibility, penalties and enforcement – including the examples of individuals that have been prosecuted (independent of their organization). A live demo on how to use/create a Risk Analysis and a robust discussion on how to handle social media and personal devices. A desk reference guide including the 22+ HIPAA identifiers will be provided and we’ll finish with Incident vs. Breach (4 factor test), Insurance (why Downstream Data is important) and Q&A.


Money ball for Data Destruction: Using Analytics to Grow Sales

Presenter: Jeff Green, Allshred Services
Session Description: The Oakland Athletics’ Billy Beane became known for successfully using data analytics to turn a small market team into a championship winner. Why can’t the same be true in the data destruction industry? This presentation will show what metrics to track, how we track them and why they matter in order to grow your own championship team.


The Secret to Explosive Growth In Your Business

Presenter: Dawn Connelly, Esq., Lifting Up Leaders and All Points Mobile Shredding

Session Description: The right kind of relationships allow you to thrive. Case studies from cutting edge brain research show that we can surpass our current levels of performance with the right kind of relationships. Learn how to use these connections to take your business and your life to the next level. Discover how the power of masterminding fuels growth, increases your capacity, and enables you to perform better. You’ll walk away with the tools to fuel your company’s growth to new heights.


Business Lunch sponsored by Jake, Connor & Crew

Sponsored by: Jake, Connor & Crew, Inc.

Session Description: While there is no additional cost to attend the Business Lunch, this is a ticketed event. Please register during the registration process.

 

Please note, during the Business Lunch the exhibit hall is closed.


Sales 101 – Part 1

Sponsored by: Jake, Connor & Crew
Panel:
Joe Harford, CSDS; Reclamere, Inc., Colin Scott, CSDS, Reclamere, Inc.; Ray Barry, Stevens and Stevens Business Records Management, Inc.

Session Description: Prepare for a fun, interactive, and educational session that leaves you with valuable takeaways. By role playing, we will provide a “bad example” and a “GREAT example” in sales . Examples of great sales calls, emails, value adds = How to be a successful sales executive in our industry. Possible topics: prospecting strategies, value proposition, discovery questions, planting seeds, getting meetings, identifying the budget, how to get the “YES”


Cost Effective Strategies for Being Everywhere on the Web

Presenter: Chris Cahill, WebVitality

Session Description: In a world where people find service providers on the Internet, ubiquity is the key. Adwords, pay-per-click, blogs, cross links, cookies, conversions and everything else you need to know about being everywhere on the Internet.


Value Recovery from End-of-Life Electronics: Profitable, Safe, Partnerships

Presenter: Willie Cade, PC Rebuilders and Recyclers

Session Description: The iNEMI Project on Value Recovery presents its findings and discusses potential next steps at NAID. The project focuses on 1) identification of possible routes for value recovery; 2) decision tree development for value recovery choices; 3) ID barriers to recovery; 4) ID path forward to creating an enhanced recovery infrastructure.


Sales 101 – Part 2

Panel: Joe Harford, CSDS; Reclamere, Inc., Colin Scott, CSDS, Reclamere, Inc.; Ray Barry, Stevens and Stevens Business Records Management, Inc.

Session Description: Prepare for a fun, interactive, and educational session that leaves you with valuable takeaways. By role playing, we will provide a “bad example” and a “GREAT example” in sales . Examples of great sales calls, emails, value adds = How to be a successful sales executive in our industry. Possible topics: prospecting strategies, value proposition, discovery questions, planting seeds, getting meetings, identifying the budget, how to get the “YES”


Understanding the Electronics Recycling Marketplace

Panel: Jerry Powell, Resource Recycling & E-Scrap News; John Shegerian, ERI (formerly Electronic Recycling International)

Session Description: In this session, two of the most highly-regarded electronics recycling professionals will discuss the current status and emerging trends that every data destruction service provider needs to know. As the publisher of E-Scrap Magazine and organizer of the annual E-Scrap Conference, Jerry Powell is among the most knowledgeable industry students and commentators. As the CEO of North America’s largest ITAD management firm, John Shegerian regularly confronts the growing data security concerns of the largest and most high-profile corporations in the world regarding data security. Every secure destruction service provider, regardless of whether they focus primarily on paper shredding or electronics recycling owes it to themselves to learn about the fastest growing segment of secure information destruction in the world.


Destruction Facility Design for Maximum Efficiency: Realty and Retrofit

Sponsored by: Advanced Equipment Sales

Presenters: Rúnar Már Sverrisson; Gagnaeyðing; Robert Knights, Knights International Consultancy Ltd

Session Description: It is not that common, the opportunity to design new or refurbish an existing information destruction facility. When it does how do you proceed? What are the most important issues to address? Who in fact draws the lines that make the design – an architect, a surveyor or the owner of the facility?
This presentation traces the methodology adopted by the owner of an existing facility seeking to design a new site with the assistance of a security consultant and a structural engineer. Join two professionals getting their hands dirty in this process and enjoying the experience.


Afternoon Refreshment Break

Join your colleagues for some refreshments and networking inside of the exhibit hall.


Keynote Speaker Presentation: Faith, Family and Freedom sponsored by Shred-it/Stericycle

Keynote Speaker: Taya Kyle, NYT Best-Selling Author, Widow of Navy SEAL Chris Kyle and Subject of Feature Film, American Sniper

Sponsored by: Shred-it Solutions/Stericylce, Inc.

Session Description: Taya Kyle shares her powerful story of love, war, faith and renewal. The theme resonates with more than just service members and patriots. Taya believes every person alive seeks love and faith in something. Ever person struggles and fights some sort of battle. Ultimately, we are looking for renewal. Taya’s story is about withstanding and persevering even when life brings uncommon and unforeseen circumstances to our door.

 

Please note, the exhibit hall is closed during the Keynote Speaker Presentation.


Evening Reception sponsored by Iron Mountain

Sponsored by: Iron Mountain

Session Description: Mix and mingle to capitalize the most on a great networking opportunity during this evening reception where drinks and appetizers will be served.

Friday, March 24


Morning Coffee sponsored by KEITH Mfg. Co.

Sponsored by: KEITH Mfg. Co.

Thank you to our sponsor: KEITH Mfg. Co.

Enjoy a cup of coffee or tea before sessions begin.


You Still Have to Close the Sale!

Presenter: Lou Rofrano, AMS Store and Shred

Session Description: There is always the need, even in a consultative sales process, to close the sale. All too often sales people suffer from “close reluctance”, which extends sales cycles and reduces profits. Topics include closing in the “multiple-decision-maker” and “single-decision-maker” selling situations along with ten closing techniques to gain agreement and sales. Lou has trained healthcare sales professionals and sales managers around the world. Come ready for an interactive session that includes a notebook you can take home with you.


Navigating Government Agency Particle Specifications

Sponsored by: Data Security, Inc.

Panel: 
Dag Adamson, Red Sand Consulting; TBD

Session Description: Whether they are required to meet government standards or not, clients often look to them for guidance. In this session, a panel comprised of service providers, a government agency official and equipment manufacturer all of whom are intimately involved and familiar with government information destruction requirements on media destruction will comment on the opportunities related to meeting such requirements as well as misconceptions regarding compliance.


The Ultimate Sales Tools: The New Information Disposition Textbook and Downstream Data Coverage

Panel: Joe Harford; CSDS; Reclamere, Inc. and Bob Johnson, NAID

Session Description:  It is ironic that two NAID projects intended for operations and training, may well end up being the most important sales and marketing initiatives the industry has ever seen. In this session, Joe Harford, CSDS will unveil the new Information Disposition textbook and explain how it may well be the ideal tool for helping clients understand the best way to meet their destruction responsibilities. In part two of this session, NAID CEO Bob Johnson will show attendees how the new Downstream Data Coverage professional liability policy can be used to change the conversation and get the customer focused on security and regulatory compliance… instead of price.


Marketing Magnetic Media Degaussing: How to Sell it to Your Customers

Presenter: Katie Fletcher, CSDS, Data Security Inc.

Session Description: What is degaussing and how can it grow your business? Moreover, can you effectively sell this service to your customers? This presentation will teach you about customer regulations for media disposal, such as NIST, HIPAA, and PCI, as well as the science behind degaussing. We will also cover how to teach your customers about the effectiveness of this environmentally friendly option, making you their trusted provider. Following the presentation, marketing slides, regulatory information, and scientific data will be made available to you via CD so you can create your own effective Customer Tool Kit.


Town Hall Meeting

Presenters: NAID Executive Committee

Session Description: Members, come ready to hear directly from the NAID Executive Committee. Topics will include what is happening at the core of our association within our membership.

Session names, descriptions, speakers and/or panelists are subject to change.