Agenda

Session Legend

Business Management
Feature
Networking
Operations
Profit Potential
Risk Management
Sales & Marketing
Uncategorised

Thursday, April 12


Annual Golf Tournament

Session Description: Start NAID 2018 off right, by joining the Annual Golf Tournament, held this year at the Hermitage Golf Course. Learn More >>

Sponsored by: Vecoplan

Friday, April 13


CSDS Exam

Session Description: Want to receive Certified Secure Destruction Specialist Accreditation (CSDS)? Learn more about this prestigious accreditation. Once you have studied and are ready to become a CSDS, take the exam during NAID 2017.

Registration is required to take the exam. Please contact Katie Mahoney, kmahoney@naidonline.org, for the registration form.


First Time Orientation

Sectors: Electronic Data Destruction, Hard Copy Destruction
Categories: Networking, Business Growth, Risk Management, Operations, Sales & Marketing
Panel: Executive Committee Members and Conference Committee Members
Session Description:  An opportunity for first time attendees to meet other first time attendees and veteran conference goers. Executive and conference committee members will give an overview of what to expect and how to best navigate the conference. More information on the certification orientation portion to come.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Exhibit Hall Open

NAID 2018 affords the only opportunity to meet with dozens upon dozens of Information Destruction vendors. Walk the Exhibit floor to make new contacts and network with different exhibitors, including but not limited to those in the business of shredding equipment, bailing, sorting, handling equipment, paper recyclers/brokers, containers, consoles, carts, software, etc. Also, don’t forget that NAID 2018 also gives you access to MWMA 2018 exhibitors as well!


Information Destruction – You Might be Doing it Wrong

Sector: Electronic Data Destruction
Categories: Operations, Risk Management
Presenter: Katie Fletcher, CSDS; Data Security, Inc.
Session Description: In the secure disposal of information, there exists numerous opportunities for failure. Don’t leave the door open to risk! Find out if you’re committing some of the industry’s most common mistakes and discover simple steps to avoid them.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


NAID Certification: A Passport to Success & Profit

Sectors: Electronic Data Destruction, Hard Copy Destruction
Category: Profit Potential
Panel: Under construction…
Session Description: Some customers have high, custom demands. Did you know that NAID Certification can extend to fulfill client-specific needs? Learn how NAID Certification meets vital client and service provider needs and how to leverage that knowledge to close sales. Understand the details of the process for achieving NAID Certification, and unearth how the continued evolution of this program may well make it a global requirement soon enough.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


What Information is Really on Old Devices and Why it Matters

Sector: Electronic Data Destruction
Categories: Business Management, Risk Management, Sales and Marketing
Presenter: John Shegerian, ERI
Session Description: Uncover what types of private and potentially dangerous content can be easily accessed on discarded – yes, even “wiped” – hardware. The case studies of major cities, such as New York City and Los Angeles, who are stepping up to the challenge, paint a picture of how other cities could respond. Walk away with the insight of how to impact your community and more effectively sell to clients.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Predicting the Future of Data Memory

Sector: Electronic Data Destruction
Categories: Business Management, Operations
Presenters: Renee Schafer, Data Security Inc.; James Isner, National Security Agency; Dr. Fred Spada, Center for Member and Recording Research (CMRR)
Session Description: Technology is ever-shifting and evolving. In a market that exists due to this constant evolution, being ahead of the curve can make the difference between a windfall and playing a constant game of catch-up. Explore with this panel of experts the innovations and technologies that lie ahead and how our industry should begin preparing to handle them. Will you be ready?

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Sanitized? Check. The Importance of Verification

Sector: Electronic Data Destruction
Categories: Business Management, Risk Management
Presenter: John Benkert, CPR Tools
Session Description: Hear real-world data destruction experiences that are frankly unbelievable! With these examples, gain a deeper understanding as to why it is critical to verify that the sanitization method you use works and why identifying when it doesn’t is imperative to your customers. Also, discover the different types of verification that NIST recommends and other techniques that you should be using for your business.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Scanning: An Ideal Addition

Sector: Hard Copy Destruction
Categories: Business Management, Profit Potential
Panel: Under construction…
Session Description: Once client material is scanned, it can often be destroyed. As such, scanning and imaging services are among the staples of RIM service offerings and for many NAID members a logical and ideal first venture into addition RIM services due to the scalability and relatively low entry price. Get introduced to the world of scanning or if you already provide services dive deeper on key issues related to customer acquisition, technology advancements, and untapped and emerging markets.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Defining “Reasonable” in Electronic Media Disposal

Sector: Electronic Data Destruction
Category: Risk Management
Presenter: Michael Harstrick, Garner Products, Inc.
Session Description: The risk of exposure of 1TB of data (70MM pages) for companies that have financial, health or behavioral information is huge and of great concern. Given that the regulatory standard requires “reasonable” disposition procedures, what are the options? Wipe? Shred? Degauss? Understand what each of these really means and the potential hazards involved as you help your clients mitigate the risk of a data breach.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Improve Web Traffic & Get More Leads

Sectors: Electronic Data Destruction, Hard Copy Destruction
Category: Sales and Marketing
Presenter: Drew Dekker, NetGain SEO
Session Description: Remember advertising in the Yellow Pages? Times have changed. Local businesses are connecting with potential customers using a variety of platforms across the internet. Gain insight into the ever-changing world of digital marketing as you learn the latest strategies to run a successful pay-per-click campaign, increase web traffic, and convert web visitors into paying customers.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Account Profitability: Routing, Operations and Pricing Strategies

Sectors: Electronic Data Destruction, Hard Copy Destruction
Categories: Operations, Business Management
Presenter: Joe Roberto, Shred-Tech
Session Description: We go along for years, happy to get any account we can. Time passes, the number of customers grows, and we add more overhead, equipment, and employees. But are we really making as much profit as we could? How much are we leaving on the table? Discover how to make money on every account from a 25-year industry veteran who has seen secure destruction services grow from a cottage industry to a global market and who ran one of the most successful secure destruction services in the world and now talks to hundreds of service providers annually.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Unleash Years of Archived Records

Sector: Hard Copy Destruction
Category: Business Growth
Presenter: John Montana, Esq., Montana and Associates
Session Description: Organizations around the world have been storing records for decades. It’s said that the amount of unnecessarily stored paper records is more than 20 times the annual business paper created in a year. Hear from one of the country’s foremost records management legal authorities how to unlock decades of stored paper records, potentially creating millions of tons of destruction and millions of dollars in service revenue.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Truck Party Reception in the Exhibit Hall

Session Description: The best way to end the first day of a riveting conference and expo? With a block party of course! We take tailgating to the next level with by bringing in mobile shred vehicles for the event. Mix. Mingle. Check out the latest in mobile shredding technology. Find a service provider. Network. Eat. Drink. Laugh. This event is not one to miss.

Sponsored by: Shred-Tech

Saturday, April 14


Morning Coffee & Tea in the Truck Lot

Enjoy a cup of coffee or tea in our outside truck lot before sessions begin.

Sponsored by: Shred-Tech


Exhibit Hall Open

NAID 2018 affords the only opportunity to meet with dozens upon dozens of Information Destruction vendors. Walk the Exhibit floor to make new contacts and network with different exhibitors, including but not limited to those in the business of shredding equipment, bailing, sorting, handling equipment, paper recycler’s/brokers, containers, consoles, carts, software, etc. Also, don’t forget that NAID 2018 also gives you access to MWMA 2018 exhibitors as well!

Note: The Exhibit Hall will be closed during the following times on Thursday:

  • 12:00pm – 1:20pm for the Business Lunch
  • 4:30pm – 5:45pm for our Keynote Speaker presentation


Trends Driving Scrap Pricing

Sectors: Electronic Data Destruction, Hard Copy Destruction
Categories: Business Management, Operations
Panel: Under construction…
Session Description: Scrap metals, plastics, and paper contribute significantly to the bottom line of information destruction services. Scrap pricing trends also factor into the efficiency of operational models and may or may not encourage increased competition from those more interested in scrap value. However it is sliced, service providers need to understand the trends driving scrap pricing. Gain an essential outlook for the typical commodities in this industry.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Breach Preparedness: Real Risks. Real Data. Real Answers

Sectors: Electronic Data Destruction, Hard Copy Destruction
Categories: Profit Potential, Risk Management
Panel: John Iannarelli, Retired FBI Special Agent; Mark Pribish, VP and ID Theft Practice Leader at Merchants Information Solutions; James McCabe, SVP, Identity Theft Solutions at VERO
Session Description: Changes in technology continue to make individuals and businesses more vulnerable to identity theft and breach events. There are ways to maximize your business protection and still increase your revenue. Walk away understanding:

  • REAL RISKS facing your business and your clients from the criminal cyber-world from the real-life experiences of a retired FBI Cybersecurity Agent
  • REAL DATA about breach and identity theft trends from a subject matter expert who has over 25 years’ experience
  • REAL ANSWERS from a leading solutions innovator on best practices for data breach preparedness and how it can GROW YOUR REVENUE.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


The Two Most Powerful Words

Sectors: Electronic Data Destruction, Hard Copy Destruction
Category: Sales and Marketing
Presenter: Lou Rofrano, AMS Store and Shred
Session Description: Learn how the two most powerful words can be harnessed by organizations, teams and individuals to bring about innovation, change and professional development. These same two words tell us that we must take action to avoid negative outcomes. Discover the simple steps to follow to leverage the power of these words in practical application for yourself and your company. What are the two words? Find out in this session.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Morning Refreshment Break in the Exhibit Hall

Join your colleagues for some refreshments and networking inside of the exhibit hall.

Sponsored by: KEITH Mfg. Co.


Uniquely Better – General Session

Sectors: Electronic Data Destruction, Hard Copy Destruction
Category: General Session
Presenter: Dawn Connelly, Esq., Lifting Up Leaders and All Points Mobile Shredding
Session Description: The stakes are high. The culture you create in your company determines the success of your business. Research shows that you can increase the productivity of your team by 50% by doing certain things. Discover the keys to motivating your team, creating a culture of proactive problem solving, and enhancing trust. Learn how doing the right things can free you up to work on your business, rather than getting bogged down with the busy work that sabotages most leaders’ efficiency. You’ll walk away with the keys to take your organization and your team to new heights.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Business Lunch

Session Description: While there is no additional cost to attend the Business Lunch, this is a ticketed event. Please register during the registration process.

 

Please note, during the Business Lunch the exhibit hall is closed.

Sponsored by: Jake, Connor & Crew


Vendor Selection & Chanel Partners: Who’s Touching Your Stuff?

Sectors: Electronic Data Destruction, Hard Copy Destruction
Categories: Business Management, Risk Management
Presenter: Connie Mastovich, Reclamere
Session Description: When scrap materials are sent to a downstream vendor who then winds up on the wrong side of environmental regulations, it can easily come back to you as a lawsuit, fine or clean up expense. Learn not just the importance of vendor vetting but the process of developing and providing a thorough vendor questionnaire. Know which certifications and attestations to look for to assure a safe business relationship and how to determine the best way to establish a business associate agreement that will allow the vendor the access they need while maintaining the integrity of your systems and information.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Sales 201 – What it Takes to be a Superstar

Sectors: Electronic Data Destruction, Hard Copy Destruction
Category: Sales and Marketing
Panel: Joe Harford, CSDS; Reclamere, Inc., Colin Scott, CSDS, Reclamere, Inc.; Ray Barry, Stevens and Stevens Business Records Management, Inc.
Session Description: Sales is an integral part of the business world in which we live. Join this interactive session to up your sales’ game in the coming year. Experience a review of last year’s Sales 101 and 102 key takeaways, mixed with fresh information, and leveraging examples, recognition and roleplaying, and walk away knowing what it takes to be a Sales Superstar.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Don’t be Held Hostage!

Sectors: Electronic Data Destruction, Hard Copy Destruction
Categories: Business Management; Operations
Presenter: Scott Bidwell, Andrews Software
Session Description: It’s Friday morning and you’re on your way to the office (your home away from home), where you take great pride in what you have built over the many years. It’s a gorgeous, sunny day – even your building and shredding trucks seems to shine in the sun. Security cameras capture you as you drive into the facility’s parking area. Nearby, you see the new pile of rack that was recently delivered, awaiting installation; things are moving up. There’s a spring in your step as you walk up the sidewalk and pull out your key fob to enter the building. Much attention has been paid to ensure top-of-the-line security and solid business practices are in place. Two steps into the foyer your feeling of satisfaction quickly and unexpectedly evaporate as you’re informed there is inventory that needs to be delivered, shred bins that need servicing, and your trucks can’t leave the yard.

Running a business is hard. Learn how not to be held hostage when daily operations go side-ways.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Afternoon Refreshment Break in the Exhibit Hall

Join your colleagues for some refreshments and networking inside of the exhibit hall.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Sales 202 – Shred Idol: Practice Makes Perfect

Sectors: Electronic Data Destruction, Hard Copy Destruction
Category: Sales and Marketing
Panel: Joe Harford, CSDS; Reclamere, Inc., Colin Scott, CSDS, Reclamere, Inc.; Ray Barry, Stevens and Stevens Business Records Management, Inc.
Session Description: If you want to be the best, you have to put practice into action. Experience “Shred Idol” (you are so right to think of the American Idol TV Show). Here the top five sales challenges are explored in the most fun completion at NAID that literally puts what we are learning into action as we evaluate others’ roleplaying.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Everyday Risks: Do You Know Your Liability?

Sectors: Electronic Data Destruction, Hard Copy Destruction
Category: Risk Management
Presenter: Tom Dumez, Prime Compliance
Session Description:  Dive into the everyday risks that often go unnoticed. These are the real world things that employees may do that can either contribute to a breach or attract unwanted attention from regulators. Take note and nip them in the bud before these liabilities cost you.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Creating a Culture of Engagement to Drive Business Results

Sectors: Electronic Data Destruction, Hard Copy Destruction
Category: Business Management
Presenter: Renee Schafer, Data Security Inc.
Session Description: Did you know that roughly only 25% of business leaders have an employee engagement strategy? Organizations need to invest in employee engagement in order to stay competitive, drive productivity, and improve bottom-line results. From the shop floor to the top floor, uncover effective strategies that yield happy, productive employees.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Keynote Speaker Presentation: No Excuses: Taffer’s Simple Science of Success

Sector: Hard Copy Destruction
Category: Business Growth

Keynote Speaker: Jon Taffer, World-renowned business consultant and the Executive Producer and Host, of SPIKE TV’s Bar Rescue

Session Description: Jon Taffer, world-renowned business consultant and the Executive Producer and Host, of SPIKE TV’s Bar Rescue understands failure better than anyone. After 145+ episodes of his hit TV show, he has seen every excuse and every cause of business failure there is today. Let him share with you what causes business failures and how to recognize it and own it before it plummets your life and business into financial disaster. Don’t miss this enlightening experience.

Please note, the exhibit hall is closed during the Keynote Speaker Presentation.

Sponsored by: Shred-it and TBD (Contact Tracy Tarlton if interested).


Reception in the Exhibit Hall

Session Description: Don’t miss out on this opportunity to network, greet old friends and make new acquaintances. Drinks and appetizers will be served.

Sponsored by: Iron Mountain

Sunday, April 15


Morning Coffee & Tea

Enjoy a cup of coffee or tea before sessions begin.


Making Easy Money from Privacy Regulations

Sectors: Electronic Data Destruction, Hard Copy Destruction
Categories: Profit Potential, Sales and Marketing
Presenter: Ross Federgreen, CSR Professional Services, Inc
Session Description: Learn how to increase your profits thanks to global regulation and identity theft. Every business you deal with must comply with the ever-increasing regulations related to personally identifiable information or data life cycle management. Are you familiar with the GDRP, EU-US Privacy Shield, expanding state regulations and enforcement or is this Greek to you? As we walk through the destruction requirements associated with these regulations and more, discover exactly how each of these offer you new and unique opportunities to increase your net revenue. You can do this without capital investment – no new trucks; no facility additions; no fiscal investment!

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Data Destruction in the loT World

Sector: Electronic Data Destruction
Category: Profit Potential
Presenter: Craig Boswell, HOBI International
Session Description: The rapidly evolving Internet of Things (loT) landscape is littered with even more rapidly aging technology, elevating the need for more stringent data destruction technology and processes. The web of connected technology means data exists across several different devices. Hear how to approach and manage data destruction challenges in the loT world.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Generating Profit by Shredding More Hard Drives

Sectors: Electronic Data Destruction, Hard Copy Destruction
Categories: Profit Potential, Sales and Marketing
Panel:  Under construction…
Session Description: You have a client list – perhaps hundreds of clients who are already concerned about data security. Are you getting all their discarded hard drives? Are you trying? What about the clients you don’t have? Could hard drive destruction be your foot-in-the-door? Hear directly from those who have dramatically increased their hard drive destruction business what tactics worked (and which didn’t). Discover what it takes to pursue this growing and profitable service offering.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Physical Security: Are You Really Secure?

Sectors: Electronic Data Destruction, Hard Copy Destruction
Categories: Operations, Risk Management
Presenter: Jason Teliszczak, CSDS; JT Environmental Consulting Inc.
Session Description: Physical security is the heart of data security. Without it, data may be lost at various parts of the chain of custody. Discover what is important to have in place and what the current market is utilizing to ensure that their business assets and customer data are secure.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Make More Money by Working with an IT Refurbisher

Sectors: Electronic Data Destruction, Hard Copy Destruction
Categories: Profit Potential, Sales and Marketing
Panel: Under construction…
Session Description: The end game is revenue. Broaden your network to partner with an IT refurbisher and reap the rewards. A panel of experts in computer refurbishing, reuse, and resale share:

  • The business model
  • Relative economic advantages to refurbishing
  • How to ensure data security remains the imperative priority
  • How to sell refurbishing to clients
  • How to develop a profitable partnership with refurbishers already operating in your market

Sponsored by: TBD (Contact Tracy Tarlton if interested).


The Untapped Records Storage Market

Sector: Hard Copy Destruction
Categories: Profit Potential, Sales and Marketing
Presenter: Under construction…
Session Description: Secure destruction service providers work with hundreds if not thousands of clients who have been traditionally ignored or overlooked by records storage companies. These smaller accounts represent the largest untapped segment of potential storage customers. Hear from those who have broken into this market segment their hard-learned lessons so you may grow your business and profit from serving their storage needs.

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Making Your Business Always ‘Sale-Ready’

Sectors: Electronic Data Destruction, Hard Copy Destruction
Categories: Business Management, Profit Potential
Presenter: Vladimir R. Vasak, K2 Partners
Session Description: For a business to be sold anywhere near its full potential value, it needs to be brought up to ‘sale-ready’ condition before it can be marketed successfully. Getting to that point takes a lot of planning, preparation and work to achieve. Therefore, the decision to sell a business cannot typically be made spontaneously.

However, a strong case can be made for owners to get their businesses into sale-ready condition even if they don’t have plans to sell anytime soon. It will make their business more efficient and more profitable while they own it, not just at the eventual sale time. Being sale-ready acts as a sort of insurance in the event that circumstances unexpectedly change. You will also be well-positioned to act if an attractive offer comes along or an alternative investment opportunity arises.

Walk away with answers to these questions and more:

  • What are the key factors that make a business ‘sale-ready’?
  • How do the leading buyers in our industry evaluate businesses?
  • What are the major value drivers and what does ‘good’ look like?
  • How to perform a gap analysis and prioritize remediation projects?

Sponsored by: TBD (Contact Tracy Tarlton if interested).


Overcoming the C-Suite Challenge

Sector: Electronic Data Destruction
Categories: Business Management, Sales and Marketing
Presenter: Richard Stiennon, Charles Sturt University, IT-Harvest
Session Description: ITAD professionals have long understood their sales pitch to prospective clients. It’s a great story to tell – the classic win-win scenario. They can help clients recapture the investment sunk into retired IT assets, while, at the same protecting critical, regulated client data; data that often is put a risk when that same equipment is sent off for recycling. So why aren’t thousands of prospective customers from small businesses to the largest enterprises on board? Discover why we’ve been talking to the wrong people and sending the wrong message. Learn how to overcome this challenge and get the attention of C-Suite executives.

Sponsored by: Shred-it and TBD (Contact Tracy Tarlton if interested).


Stop Personally Sabotaging Your Bottom Line

Sectors: Electronic Data Destruction, Hard Copy Destruction
Category: Business Growth
Presenter: Tom Adams, President & CMO for Flourish Press Inc.; Founder of Webvitality;
Author of You Are the Logo
Session Description: You might not admit it or even recognize it, but you influence your business results more than you realize. Revenue, expenses, and profits are profoundly affected by you, personally. If you have problems in your business, it’s easy to blame your staff, the competition or even the state of the world. But in many cases, your business problems are also your personal problems in disguise. As an owner/operator/executive, your personal life and your business results are intricately connected. Your emotional and psychological states, your health, energy, passion, and views all affect your business in ways you may never expect. Learn your effect on business outcomes from examples that prove this connection in both small business life and enterprise. Then, master practical ways to change the outcomes.

Sponsored by: TBD (Contact Tracy Tarlton if interested).

Session names, descriptions, speakers and/or panelists are subject to change.